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UI UX Design
Buying a bike online involves real comparison. Frame size, components, intended use and price all matter, and a store that hides those details behind vague product pages loses the sale to one that does not.
We built the DX Bikes store around product navigation. Categories and filters were structured so a customer can narrow down to the right bike without backtracking, and product pages were designed to put the specifications people compare on where they can be found. The whole store is responsive, which matters for a category people browse repeatedly before committing.
The result is a store with clearer product navigation and a more straightforward path from browsing to checkout.
The Youth Launchpad is one of the Federal Youth Authority initiatives which is under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of New York. It offers youth the opportunity to start their businesses in different assigned spaces around the country, which enables them to put their entrepreneurship skills into action during an assigned period of time.
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